Automating Marketing Research with Twitter

If you run a business, it’s always a good idea to keep a pulse on changes in the market. You never want to be the last one to know that the uber-cool widget you’ve been developing is now obsolete. Markets, like just about everything else these days, change at the speed of thought – and you want to insure that you’re kept in the loop.

Whether it’s technology changes, market impressions, or keeping a watchful eye on your closest competitor, the saying “it pays to be prepared” takes on a whole new meaning.

Many business owners employ Google Alerts to send them notifications when their brand, market or other keyword phrase show up in the search results. The service is free, takes just moments to set up, and provides updates on any frequency you specify.

With the explosive popularity of Twitter, it was only a matter of time before a similar service came on the scene. TweetBeep.com allows Twitter users to track keywords of their name, company, brand…or literally anything in between.

Examples of TweetBeeps you can set up for yourself include:

• Your company name, website, or brand
• Your niche market
• Most popular keyword phrases
• Popular “hash tag” topics in your niche
• Specific users you follow

This is by no means a comprehensive list – the website states you can set up alerts on “any keyword you like, really.”

Consider taking advantage of this handy tool and leveraging it for your business today.

What are some of the ways you could use this tool to implement into your twitter marketing? Please comment below.